The virtual marketplace is continually changing and updating with the times. If you don’t have a business that can keep up with these changes, then you’re going to miss out on a large part of the potential profits.
With a blog, you have the unique opportunity to not just stay on track with the changing trends, but to stay one step ahead of them.
How is this possible?
Bloggers and network connections
Bloggers in general are a very connected group, with many social connections and corporate contacts, depending on what they blog about. This means they are going to see comments and questions that people are raising about a topic, before they become the focus of a major ad campaign.
In fact, if their blog is big enough and has enough followers, they may be asked to try some of these before they are released to the public. The companies do this in exchange for reviews, in order to expand the reach of their launch without spending dollars on television or radio commercials.
Blog design based on focus
So what’s the benefit of doing this?
You can use your blog to create a brand new virtual environment to match whatever products or services you’re focusing on. Whether it’s a service you offer on your own or something that you’re an affiliate of, you can produce a virtual store that automatically reflects this.
Your readers will automatically find your site to be more exciting and will enjoy interacting with you behind the scenes as well. As they engage with you and your website, you’ll learn about the new trends you’re trying out and see how well consumers are responding to them.
Searching for blog design based on focus? Check out why I love Genesis.
Try on market trends yourself
You get the advantage of marketplace statistics without having to pay an expert team to review your sales numbers. This information helps you change the site to become more engaging and encourage readers to stick around longer.
The numbers that you get from Google Analytics and other widgets help you identify which pages of your site get the most information and which attract the majority of your audience. When you see this, it helps you create similar content to what they are enjoying and give the readers/visitors what they want.
The more you use information like this and combine it with your advertising posts, you’re going to come up with a winning strategy in terms of lower bounce rates and getting attention to your posts. This is the bread winner for blogs because without social attention to your content, your blog is going nowhere.
Stay on track with modern changes
Now, once you have established a certain personality for your blog, it’s important to maintain that in order to keep your core audience. However, that doesn’t mean you have to be afraid of making changes to spice it up.
Your readers will enjoy finding something new that offers more information about their interest and they will use this as a reason to return. Changing up the colors, layouts and design are all feasible if you do so from your blog’s original perspective.
If you stray too far from what you’ve established yourself to be without warning your readers first, then you may lose the audience you’ve worked so hard to build up. They will respond to subtle changes though over time, as long as you make them feel like they’re a part of the process.
By doing this, you’ll find out that your blog is a great tool for learning about the changing marketplace and staying ahead of it. Then, you can create a profitable virtual space where readers come and enjoy hanging out.
Tell us about your ideas for staying ahead of the curve too–we’d love to hear them below!
Fundraising with a Blog? Market and Increase Results
Blogging with a Purpose
My 5 Pieces of Advice for Beginning Bloggers
Blogging Dilemma: Video, Slideshow or Regular Post?
Taking Your Content Strategy Beyond Blogging
