The virtual marketplace is continually changing and updating with the times. If you don’t have a business that can keep up with these changes, then you’re going to miss out on a large part of the potential profits.
With a blog, you have the unique opportunity to not just stay on track with the changing trends, but to stay one step ahead of them.
How is this possible?
Bloggers and network connections
Bloggers in general are a very connected group, with many social connections and corporate contacts, depending on what they blog about. This means they are going to see comments and questions that people are raising about a topic, before they become the focus of a major ad campaign.
In fact, if their blog is big enough and has enough followers, they may be asked to try some of these before they are released to the public. The companies do this in exchange for reviews, in order to expand the reach of their launch without spending dollars on television or radio commercials.
Blog design based on focus
So what’s the benefit of doing this?
You can use your blog to create a brand new virtual environment to match whatever products or services you’re focusing on. Whether it’s a service you offer on your own or something that you’re an affiliate of, you can produce a virtual store that automatically reflects this.
Your readers will automatically find your site to be more exciting and will enjoy interacting with you behind the scenes as well. As they engage with you and your website, you’ll learn about the new trends you’re trying out and see how well consumers are responding to them.
Searching for blog design based on focus? Check out why I love Genesis.
Try on market trends yourself
You get the advantage of marketplace statistics without having to pay an expert team to review your sales numbers. This information helps you change the site to become more engaging and encourage readers to stick around longer.
The numbers that you get from Google Analytics and other widgets help you identify which pages of your site get the most information and which attract the majority of your audience. When you see this, it helps you create similar content to what they are enjoying and give the readers/visitors what they want.
The more you use information like this and combine it with your advertising posts, you’re going to come up with a winning strategy in terms of lower bounce rates and getting attention to your posts. This is the bread winner for blogs because without social attention to your content, your blog is going nowhere.
Stay on track with modern changes
Now, once you have established a certain personality for your blog, it’s important to maintain that in order to keep your core audience. However, that doesn’t mean you have to be afraid of making changes to spice it up.
Your readers will enjoy finding something new that offers more information about their interest and they will use this as a reason to return. Changing up the colors, layouts and design are all feasible if you do so from your blog’s original perspective.
If you stray too far from what you’ve established yourself to be without warning your readers first, then you may lose the audience you’ve worked so hard to build up. They will respond to subtle changes though over time, as long as you make them feel like they’re a part of the process.
By doing this, you’ll find out that your blog is a great tool for learning about the changing marketplace and staying ahead of it. Then, you can create a profitable virtual space where readers come and enjoy hanging out.
Tell us about your ideas for staying ahead of the curve too–we’d love to hear them below!
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My 5 Pieces of Advice for Beginning Bloggers
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Taking Your Content Strategy Beyond Blogging
Hi Dragan
“Bloggers in general are a very connected group” Truer than true! Fellow blogging buddies can become your biggest ambassadors. 🙂
I’ve made a number of wonderful connections via the blogosphere and I can tell you, firsthand and without hesitation, bloggers are some of the most generous and kind people you’ll meet on the internet.
This caught my eye and is also TOO true …
” … without social attention to your content, your blog is going nowhere.” I spent a long time writing posts no one was reading. Ugh. Not a good feeling and very disheartening. Most newbie bloggers don’t understand you need to not only produce fresh content BUT you must also “market” your blog! “Production” is only half the equation. “Promotion” is the other half. 🙂
Hi Melanie,
Great to hear you’ve made such a nice relationship with other bloggers. It’s the basis of all we’re doing online.
Yes I agree with you that writing the posts is only half the equation. If we don’t promote it enough (social media is great for that) no matter how great post can be, will pass almost unnoticed. And that’s disheartening, I must admit because I’ve been there.
Thanks Melanie for your comment, I appreciate it.
Hi Dragan,
I love that this is a consistent theme among bloggers: helping each other out. I, like, the Melanie states above, is a great community and helping each other does keep us ahead of the game.
What is extremely important is staying on track.
Thanks so much.
Barbara
Hi Barbara,
Yes staying on track is extremely important. For instance, you just can’t ignore the power of social media today.
What makes blogging so beautiful is building relationship and trust.
Thanks Barbara for your comment, I appreciate it.
Hey Dragan,
Bloggers are some of the most generous, amazing and kind people I’ve had the opportunity to meet. I know when I had my own personal tragedy at the end of July they were there for me every step of the way. My community came to be by my side and comfort me in my time of need.
That’s just the personal advantages of having such a wonderful community but like you shared here, they can benefit you in your business as well. Bloggers love to help and support one another so sharing information or helping promote a product for a fellow blogger is something they are eager to do.
It’s definitely a beautiful thing.
~Adrienne
Hi Adrienne,
I think it’s beautiful thing when you gain trust from your bloggers friends. There are multiple benefits of it.
You’re the living proof of that kind of support whether it’s about business or private matter. When you honestly share your feelings, community recognize this and they’re at every step of the way.
Thanks Adrienne for the insightful comment, I appreciate it.
Hi Dragan,
I do agree with what all others have mentioned above, that bloggers are great connectors and always there for each other, which happens once the relationships are built over time. I think the blogging community we build are to be treasured and we need to treat our readers and fellow bloggers with utmost respect, just as we would to our offline friends, isn’t it? That’s because they are our online friends in the Blogosphere.
Besides that, I think the amount we learn from visiting each others blogs, interacting, and commenting only helps us make our relationships better with time. I don’t think this happens anywhere else, perhaps not as much even in a full time job or offline. Blogging certainly helps me stay ahead of the curve – no doubt about that.
Thanks for sharing. Have a nice week ahead 🙂
Hi Harleena,
You just made an excellent comparison. Absolutely we need to treat our online community with utmost respect just like offline. I like this one indeed.
I usually talk to my friends about “real friendship” and there is situation that describes this:
We’d be suprised how many would even pick up the cell phone!
So, friendship is a unique category online and offline.
Thanks Harleena for stopping by, I appreciate it.
Hello,
Just wanted to drop a comment and let you know that I stopped by and read this post, as well as a few others on your blog. I enjoyed reading your content and look forward to coming back. Thanks for taking the time and effort to create these articles.
Thanks,
greg smith
Hi Greg,
I’m really happy that you enjoyed the content on my blog, music to my ears. 😉
I see you’re also fan of the Genesis and eleven40 theme, that’s an awesome.
Thanks Greg for leaving your comment, I appreciate it.
Connecting with other people is one of the most important thing after patience. Most of the new blogger face the problem that no body is reading their blog. But having patience is the key to success.
Informative post, Thanks!
I agree with you that patience is the key to success. A lots of new bloggers give up at the very beginning after seeing it takes hard work and dedication.
Thanks Kamran, appreciate your comment.