Blog on a schedule or die in the search engine ranks!
This is one of the cardinal rules of blogging successfully, right? So what do you do if you have a life to balance along side of this website?
Do you really have to stay up til’ midnight to make sure the perfect post is released right at 6am (the best time to increase click thru rate)? Or is there another option to consider, you know–one that accounts for your blogging responsibilities and sleep?
Believe it or not, you can run a blog, have the posts released on a regular schedule and live your life without stressing. Now whether you choose to write several posts at once or simply write it up when you’re most comfortable during the day is up to you.
Best time to write
Ideally, you should write when you feel the most inspired and continue on for as long as you feel that way.
I had one accident that totally changed my writing habit (don’t try this at your home-it’s dangerous!).
Once the inspiration level goes down, then you should be able to put the keyboard away and hit it again the next day.
Best App ever
In order to do this, you must take advantage of one of the best blogging tools ever invented: Scheduled Posts. This is how you’ll be able to reach your audience at the most ideal time without putting your responsibilities in jeopardy.
When you get ready to write a post or a series of posts, first check to see when your audience seems to respond the most effectively.
Then, when you see the response rate increase or decrease, you can change the schedule to fit their daily surfing or email checking habits.
Scheduling around your readers
The market that you’re in also determines when these posts will be scheduled. For example, if you’re marketing to tattoo artists and their fans, they are typically night owls.
If you want them to pay attention to a blog post, you may want to ignore the regular marketing advice and instead release your posts between 10pm-Midnight. This will catch them when they’re in the middle of their workday and let them discuss or reply to any topics they enjoy.
However, if you’re trying to reach a stay-at-home mom who only has a few minutes in the morning, then your 6am release time is probably going to be the most effective. Moms are able to glance at their emails in the morning, respond to the most important and get the information they need for the day before kids wake up.
Results of overwhelming yourself
Bloggers who find themselves rushing to get a blog post out or writing when they feel exhausted are only shooting themselves in the foot. They aren’t going to share their personality effectively, aren’t going to have a lot of connection and are missing out on some great face time with their readers.
While this may not seem like a big deal just to shoot out one blog post when you’re tired–what if that is the first and only interaction you have with an influential reader? They are only getting half of you in that post and they will assume that any other blogging you do will be the same.
In a heartbeat, you’ve lost a follower and lost an opportunity to teach or educate someone about your product or services. This is why it’s so important to treat every blog post like it’s the one time your reader will ever check out your page.
Check out your scheduling options for your blog and share any ideas you have below!