Writing a blog is not only fun but it gives you countless opportunities to work on whatever projects you love.
Over time, these projects will likely include fundraisers for your favorite charities, your kids’ school or something you put together on your own.
In order for any of these to be successful, you have to get the word out. If no one knows who or what you’re trying to support, then all of your work will be for naught.
With a blog, you’re already established as far as online real estate. Now, you just need to get people to that virtual property so they can read what and who you’re about.
1. Social friends & business partners
Making friends online isn’t just about expanding your social circle, it’s also about bringing other partners to help achieve your objective. Your blog has followers that other blogs don’t, and this same concept applies to every website.
When you bring them onto your advertising team, you are getting your project in front of potentially thousands more people.
Fundraising, like many ventures, is a numbers game and the more people who see your goal, the more progress you’re going to make in achieving it.
2. Use your gifts & skills
Using your personal gifts at a time like this is going to increase your response rate. Anytime you ask for a virtual favor, you need to offer something in return.
The best kind of gift for online help is free advertising space, and you might feature another blog on your site for a certain amount of time, complete with a link and blurb.
You might also consider giving away a product or service you offer for the advertising partner that sends you the most traffic.
This gift in return for help with advertising your promotion will cost you the least amount and it will promote your own site at the same time. How’s that for a gift that keeps on giving?
3. Future referrals & customers
Every time they use your product or service, even after the fundraiser is over, they will remember your name and return for future purchases.
It’s also more likely that they will refer other people to you for purchases, increasing your customer list.
4. Working with agencies directly
When you’re setting up your fundraiser, remember to let the agency know as well, so they can advertise it through their social media outlets and websites.
This profits them in every way, so there is no reason for them not to send traffic to your site for donations or purchases.
Depending on how large the group is, they may have celebrity corporations who help them as well and your fundraiser could receive quite a bit of attention.
But if you keep the information to yourself and just a few friends, you’re going to miss out on a lot of financial benefit potential there.
5. Personal social media pages
For marketing fundraisers on your personal pages, remember to keep things balanced. People enjoy your updates, but they don’t want to feel harassed into joining everything you do.
Keep it balanced along with everyday posts and there shouldn’t be any complaints. Plus, if you give subtle hints as to what you’re doing, they are more likely to ask questions about it.
This lets you spread the news organically without forcing it on people and they are more receptive to listen. During a fundraising event, that is the best kind of advertising you can have.
Comments, questions or suggestions? Please leave a comment below!