Were you aware that for most popular websites, a significant portion of their traffic comes directly from search engines?
This fact becomes astounding when you realize that by paying attention to one thing, any blog can quickly become one of the most popular sources for authority information.
That one “little thing” is also considered the cornerstone of good search engine optimization.
If you want to build a popular blog, the thing you need to pay attention to concerns the research that goes into the keywords you use in the blog posts you write.
You’re about to learn the real secret to successfully making a popular blog from the ground up by using nothing but smart keyword insights.
What is keyword research?
It’s not the way that you say something, it’s the words you use that matter when you’re aiming for creating a popular blog.
Researching your keywords deals with finding the right phrases for you to mention in your blog.
This can be anything from something as simple as “shoes” to something more complex like a long-tail phrase like “what are the best kind of shoes for businessmen?”
Why is researching the keywords you use so important?
You need to pay attention to the keywords you use in your blog posts, because you want to be able to receive all the benefits that you can from a free traffic provider like search engines.
I once had a friend who asked me how I received so many hits and fostered so much reader interaction with my blog. He had asked me how much it cost me to get the results that were painfully obvious to see.
To understand the situation, you have to realize something about this guy. He was the type that had spent thousands of dollars paying seven different SEO firms to try to get his website ranked highly in Google. He was also the type of guy who was struggling to succeed with getting visitors from Google to his website.
His jaw nearly dropped when I told him that I didn’t pay any SEO firms and that I did all the research for keywords by myself. I hadn’t actually hired anyone to do off-site search engine optimization for my blog, yet it still ranked on the first page for multiple high-volume keywords.
He asked me what kind of magic that I used to produce those kinds of results. I told him that it wasn’t anything like that; it was just about being smart about the keywords that I targeted.
Keyword research is the most important element in on-site search engine optimization. It can define how well your keyword rank, how many visitors you get and how much work you have to do to achieve a top position for any given keyword.
In short, proper research makes everything easier when you’re trying to make a popular blog or website.
Below you can see the rank #1 for “advantages of internet in business” in Google. Btw, this post is the most visited at DomainsFlow ever.
Are keyword research tools worth the money?
In life, there’s one of two things that you have to pay for things with: your money or your time.
So, is paying for a tool that makes researching keywords easier worth the time you would save with your money?
It depends on the amount of research you do, the type of tool you need and how you need your results organized.
If you post new content multiple times a day, then investing in a tool like the Scribe plugin is essential to make the most efficient use of your time.
If you want to do all your keyword research at one time, then a tool may be useful if it catalogs your keywords, the traffic volume each receives and other useful statistics.
I would recommend that you take a look into Scribe due to the amount of time you can save and the number of effective keywords you can research right as you’re about to compose a new page from your WordPress administration panel.
Not only does it provide you with an active insight on what people are looking for, it can show you the frequency that people are discussing a topic in social media.
If you’re a novice to this type of research and you don’t mind making a few mistakes, then you may want to hold off on investing in an expensive research tool.
Just bear in mind that you will need to compose all your reports, use less reliable tools and make a lot of guesses if you do this.
Just to get the feeling of Scribe, all keyword research is done directly through my WordPress dashboard. See below (click to enlarge):
Check out this screenshot of Scribe, and notice all the information included in the tabs at the top of the Scribe interface.
Keywords are the building blocks for a successful website
Of all the elements that go into web design and SEO, keyword research is the most painstaking. It’s this way because you have to be absolutely certain that your keyword will return results.
The bottom line is that the amount of work you put into researching your keywords now will dictate how much work you have to put into your blog or website to see results later.
That’s why investing in a tool to help make research easier saves you both time and money in the end.
Check out the demo of Scribe to find out more about how it can help you conduct smart keyword research.
How’s your content marketing keyword research going? Let me know in the comments!