Copywriting is an entirely different skill than putting together an article or writing a business letter.
This challenge fits into a category all its own and differentiate from the content writing.
When you only have so many words to work with, you need to communicate a message with brevity, interest and engaging language.
1. Word Puzzles and Challenges
So, what’s the first requirement to write magnificent copy?
A love of puzzles and word challenges is first on the list so you approach each task from the right point of view.
Remember to step away from the rule book and be creative! This is not to say there aren’t rules to follow. It means you take the time to look at things with fresh eyes.
For example, if you are talking about a product you use every day, such as baby wipes, you know what they were manufactured for.
However, they are also excellent at removing stains from clothing and this would make them attractive to travelers, business executives and other people in general besides mothers.
By approaching the ad from that perspective, you have created a new approach that expands the target audience.
2. Know Your Product
Of course, in order to be creative with your thought process, you have to understand your product thoroughly.
Read through the information you’re given, find out about the history of the company and their objectives and then you’ll be able to put an ad together that really fits the company.
Without this education, you may simply go off the other advertised material you’re read or heard and really miss out on the perfect opportunity to show off your copywriter skills.
If you don’t see the information you’re looking for, ask questions.
Knowing how to ask questions and which ones to focus on is another area every good copywriter should be proficient in.
3. Get it Right
Persistence is the key to every job a copywriter works on. If you are not determined to get it right, you’re more likely to turn in a substandard ad, letter or flyer and then lose that client forever.
There is a process to writing the first draft and then coming back with fresh eyes later on. Copywriters who don’t follow this rule end up losing money because they turn things in too quickly.
Don’t be afraid to do some research either to see if you can tailor an ad even more effectively.
4. Keywords and the Right Language
It’s important to stay up to date on the current sales terms and verbiage that is being used. The target audience will have their own language they use on a regular basis and you should be clued into this.
That will automatically make your ad more appealing and more relevant to them. By incorporating these words in your ads, your click-through rates will be higher and your response rate will convert at a higher rate.
Use these tips to improve your copywriting skills, and please share any additional ideas you have below.
We’d love to hear what has worked for you in the past and how you’ve become a more successful copywriter!