Everyone looks for the quickest way to reach specific sales goals and they keep trying to create content that converts like a speeding Ferrari.
However, while they’re busy looking for the major highways to let the throttle out all the way, they are missing out on those little detours that teach you maneuver around a particular area.
Copywriting isn’t all about the white space and the layout on the page. It’s also about those seemingly minor word choices throughout the material.
When you’re writing content for any website, always write it as if you assume the reader is going to buy.
1. Frame your customer’s mind
Talk about the benefits they “are” receiving and tools already in their hand to use. This puts them in a frame of mind to start thinking like a client, rather than a potential customer.
When you’re putting your content together, think about the process of sharing information and communicating in an entertaining manner, rather than trying to sell them a product or service.
If you focus on this, then you’ll write to them as a friend or trusted adviser instead of a pushy, obnoxious salesman who doesn’t listen to their needs.
2. Choose your words carefully
The words you write with should be exciting and in touch with today’s language, rather than dry and boring. Show, don’t tell applies to every type of writing, including copywriting advertisements.
Think active, be motivated and this will translate with your readers. Use these opportunities to stay on top of trends along the way.
You’ll be able to identify the new advertisements that are getting the most attention, especially if you have built a sample portfolio as reference.
You can do this over time or simply research ads that are close to your own product or service.
3. Research creates new perspectives
Research is so important.
You may think you understand the product or service you’re trying to sell, but are you sure it’s not just a cursory glance? Take a look at what it really does and find those unique services that are being offered.
For example, rather than offer a convenience,
- does it give them more time during the day?
- does it help them save money on gasoline or allow them to do more with their family?
Look at it from another perspective entire and then communicate that in writing.
This expands your target audience because they recognize their own point of view on the page.
4. The writing process works
There’s a lot to be said for the entire writing process we learned in school: first draft, second draft, final revision. If you follow through with this, you’ll have time between each session and then come back with fresh eyes.
What does this do?
It lets your mind work on things subconsciously and when you revise it again, the copywriting becomes even more effective.
Though you may be in a hurry to get a particular post or piece of content written, it’s important to schedule in enough time for this final piece of the puzzle.
When you put all these pieces together, you’ll find your copywriting skills create more sales than ever. It will become easier as time goes by because you’ll start to refine your own methods.
Please share any experiences you’ve had with either learning how to improve your content creation skills or changes you’ve had to make over time.
Have you gone through a program or do you rely on real world experience?
Let’s start a discussion and increase sales with convertible copy!