You could spend hours coming up with the perfect blog post.
There are articles in print magazines, digital magazines and email newsletters everyday about what it takes to come up with the right words in your headlines and blog posts.
But really do you have to have a college degree in copywriting to do this effectively?
What gets your attention during the day? With all the distractions of a typical day, which headlines make you stop and pay attention?
Simple language of everyday life
Most of the time, when you notice a headline, it’s because somebody put in print exactly what you were thinking. It’s not the big fancy words all the time–it’s the plain simple language of everyday life.
The same thing applies when you’re looking for a blog post idea. That same funny story that you tell your coworker about is just the type of material your readers will enjoy.
The more you can tie that into your subject material, the more you’re going to connect with your audience! What happened today that either made you laugh or pause so much that you shared it with someone else?
This. Is. What. You. Should. Write. About.
Blog posts are about connecting, on an informal level, in a personal way, using a conversational tone.
Using everyday language to talk about regular things that affect your readers every day is going to make more of an impression than a college essay on the screen.
The search for ideal content
So what if your life consists of nothing but diving for the coffee pot in the morning and not surfacing from your writing desk until it’s dark? Then compare this to the “exciting” life of daylighters.
Do you spend your time driving back and forth to school, commuting to work and dealing with people on a regular basis? Then you should have enough material to fill an ebook every single day–people can be quite interesting under the social microscope!
What grabs Your attention?
If it makes you laugh, it’s going to connect with your readers. If it caused you to stop and pause with the millions of potential distractions out there, it will make someone else stop as well.
Your audience likely follows your blog because they enjoy the personality and tone you give to the site. Share this in your posts as well and you’ll find that sharing increases, your audience grows and you generally enjoy a stronger influence with them overall.
Connect on a personal level
Readers want to interact with someone who has a similar lifestyle and gives them another perspective on the boring, typical activities of their daily life.
If you can show them the humor or drama they’re missing, they will pay more attention to the tips and information you share as well.
It’s not about how many big words you can cram into a post or how far down your nose you can look at your audience, it’s about finding the right everyday story that make someone say, “Hey, that happened to me today too!”
When you create this kind of welcoming atmosphere on your page, your interaction will increase and your profits (if it’s a business blog) will likely do so as well.
Pay attention to the seemingly mundane happenings of your daily life. This could be the inspiration for your next great blog post!
By learning how to turn the everyday into something funny or interesting, you’ll find you have a never-ending source of blog content that is always fresh and exciting.
Please share any thoughts you have on this as well, as I love feedback.