Choosing a domain name is the first step to a successful online presence.
This is how you’ll introduce yourself to new and existing customers alike and also market your brand offline and online.
The wrong name for a product or company can spell the difference between success and failure, especially for smaller businesses.
Let’s take a look at how to come up with a domain name that means authority.
1. Represent with your name
It should be something that is not only representative of what you’re offering, but memorable and unique. With that in mind, it should be easy to remember and not something so far out that it defeats the purpose.
If you check out sites like GoDaddy to register your site, the process of choosing a domain name becomes even easier. Not only can you see what’s available, but you can see a variety of suggestions at the same time.
You need to communicate your product or service in the name of your page and make it something people will return to again and again. If you can incorporate some fun into it, then customers will share your site in memorable ways.
2. Creating your online reputation
Another reason to choose a strong domain name is that you want to be taken seriously. People will assume that you have represented yourself as seriously as you want to be considered.
This is why you’re helping to create your reputation the moment you begin the process. It should be professional and unique at the same time.
Obviously, if you only focus on the goofy and funny, you might unintentionally push away some of your more serious-minded customers. Try to balance things out with a lot of thought and planning before you choose an official name.
3. A profitable ending
You’ll notice as you’re choosing a domain name that there are several variations to the typical .com ending. While these may be cheaper, you need to consider the objective of your page.
A .com ending is going to make your site more likely to be found by accident, but it may not give you the inferred authority of a .org selection.
Unless you’re going to do a ton of marketing right away, it may take a bit longer to advertise your site to a large audience with any other choice.
Now, if you’re using your page as an affiliate site and are going to hook up to a larger authority site, then the ending may not matter that much.
For example, if it’s going to be an automatic redirect, the site visitor may never see your actual site name.
If this is the case, then you might be able to save some money and purchase the cheapest name available. There is no reason to throw money away on this choice if it’s not going to affect your site visitors or web popularity.
4. Sleep on it for a day
Once you’re realized how powerful your domain name can be and what it can do for your site, you’ll see why it’s important to spend some time on the decision.
When you come up with something you like, sleep on it for a day and see if that still applies tomorrow.
As long as you plan ahead properly, the name you choose for your page can help determine your future success.
Keep this in mind and please share any ideas you have for coming up with a profitable and successful site name below.