If you are a parent like me with full-time job then running a blog can be an extra challenge. There are things you do every single day: early wake up, take your kids to school, go to work end so on.
Your wife is expecting from you to spend some time with family and you need to write your next blog post. You stick with computer up to 1 am with barely written 3 or 4 pargraphs. I don’t want to tell you what happens if this repeats consecutively 3 or 4 days.
Is this excuse? Sorry, but no.
Now the thing with blogging is all about your audience and what you have to offer them. There are more than 156 million blogs currently and yes blogging is quite popular.
But how to know that all your effort make sense i.e. your product isn’t selling, you have no traffic, no subscribers etc.
Ok maybe the “fear” from the title is a little bit strong word but you can call it “doubts” or “mistakes” and it all comes to this:
1. Your content isn’t interesting/relevant enough
If you can offer something to your readers/costumers to gauge their interest they will stay and visit you again. Here are 4 simple guidelines:
- Simple words: Keep your content in simple words, no one likes complicated
- Unique point: Your content is your voice so try to be personal
- Credibility: Your readers must trust you so they feel confident to eventually buy products you sell.
- Share your story: People like to hear real, successful and funny stories. Don’t be affraid to share your story, it can stand you out.
Tip: Basically it all starts with you. Work out what’s unique about you and your blogging.
2. Your blog posts are out of date
I don’t want to talk about the importance of regular blogging – consider it as a must.
But what if you don’t post every day like me.
First, let your readers to know how often they can expect new posts. I used “About” page to tell my readers I will post at least 1 article per week. Keep your words on this one.
No matter how often you post, be smart and write your ideas as they keep falling. Having 2 or 3 drafts can save you a lot of time.
Tip: Some of the best bloggers with family use Google Calendar for organizing their schedule. You should try, it actually works.
3. You don’t follow social networking
It is explained in my article 5 Reasons Why You Should Use Social Media for Your Business the benefits from social networking. The fantastic thing about social media is simplicity of sharing your posts, ideas or products with a wide audience and it cost you nothing.
You already know blogging is all about your audience and knowing that Facebook has 850, Twitter 500 millions of registrated users it’s never been so easy to access targeted people of your interest.
4. Your blog is a failure
I stumbled upon this article at Darren’s Problogger What to Do When Your Niche Blog Isn’t Making Money.
There comes a time in your career as a blogger or website owner that you find yourself with a niche blog or site that isn’t meeting your expectations money-wise. That’s nothing to feel bad about. It happens to everybody, and if some say it’s never happened to them, they must be insanely lucky or they just haven’t been in the business long enough.
But what do you do when it finally happens to you?
Read the rest of this article here.
Tip: I recommend you read one of the best blogs about blogging: Problogger by Darren Rowse. Great and useful tips every day.
5. You don’t have time for anything
The most often excuse people hide behind is time.
Just like me you’re working a full-time job, and doing your business on the side. You have a wife, kids, parents and friends who complain that they don’t see you anymore.
Is it fair to say that average is the word that describes you?
Again, sorry but no.
The fact is we spend too many continuous hours juggling too many things at the same time.
But can you pick one thing and throw yourself into it?
Yes, you can.
Tip: Pick just one niche, one campaign and throw yourself into it. That will establish you as a credible expert in your community.
Do you face with some blogging fears? Maybe fear of success…? Share what’s bothering you and leave a comment below.